Le Phi is an accomplished marketing and product expert with extensive leadership experience across Southeast Asia’s tech and real estate sectors. Currently, she serves as Vice President of Marketing at Vani Studio, where she drives user research, brand strategy, and growth initiatives for a fintech app targeting Gen Z.

Previously, Le Phi held the role of Country Head of Marketing at Gojek Vietnam, where she played a pivotal role in connecting over 200,000 driver-partners with millions of consumers through services like GoCar, GoRide, GoFood, and GoSend. Her work focused on growing Gojek’s market presence in Vietnam by launching innovative marketing campaigns and expanding service offerings.

Before Gojek, Le Phi was Head of Product Marketing, Brand & Public Relations at Jio Health, one of Southeast Asia’s rising health-tech startups. She built and led the marketing team, drove product strategy for telemedicine and online pharmacy services, and contributed significantly to Series A funding, ultimately helping the company reach viral success with campaigns garnering millions of views.

Her earlier roles include Country Marketing Manager at Uber Vietnam, where she led major brand and product marketing efforts, including the launch of UberMOTO and the first APAC e-wallet integration. Le Phi also has a strong foundation in real estate marketing, having served as Assistant Project Manager at City Developments Limited and Marketing & Corporate Communications Executive at JLL.

Le Phi holds a wealth of experience in marketing strategy, brand development, and product positioning, which she has successfully applied across multiple sectors, from ride-sharing to healthcare and fintech. She also currently acts as an External Advisor for Bain & Company, contributing her expertise to major consultancy projects.