{"id":2540,"date":"2024-05-14T13:40:29","date_gmt":"2024-05-14T13:40:29","guid":{"rendered":"https:\/\/nuoa.io\/policy_updates\/understanding-the-eu-green-claims-directive\/"},"modified":"2025-11-17T02:53:44","modified_gmt":"2025-11-17T02:53:44","slug":"understanding-the-eu-green-claims-directive","status":"publish","type":"policy_updates","link":"https:\/\/nuoa.io\/vi\/policy_updates\/understanding-the-eu-green-claims-directive\/","title":{"rendered":"Ch\u1ec9 th\u1ecb c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u EU v\u1ec1 Tuy\u00ean b\u1ed1 Xanh: Nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00ednh c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">M\u1edf \u0111\u1ea7u<\/mark><\/strong> <\/h3>\n\n<p>V\u00e0o th\u00e1ng 9 n\u0103m 2023, H\u1ed9i \u0111\u1ed3ng v\u00e0 Ngh\u1ecb vi\u1ec7n ch\u00e2u \u00c2u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn t\u1ea1m th\u1eddi nh\u1eb1m t\u0103ng c\u01b0\u1eddng Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh c\u1ee7a EU. Ch\u1ec9 th\u1ecb n\u00e0y, \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u00e0o th\u00e1ng 3 n\u0103m 2022, l\u00e0 m\u1ed9t ph\u1ea7n trong <a href=\"https:\/\/nuoa.io\/vi\/news\/eu-dieu-chinh-bien-gioi-carbon-cbam-ap-thue-phat-thai-cho-xuat-khau-sang-eu\/\">nh\u1eefng n\u1ed7 l\u1ef1c r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a EU nh\u1eb1m trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i b\u1ec1n v\u1eefng.<\/a> Ch\u1ec9 th\u1ecb n\u00e0y nh\u1eafm v\u00e0o &#8220;tuy\u00ean b\u1ed1 xanh&#8221;, nh\u1eefng kh\u1eb3ng \u0111\u1ecbnh ti\u1ebfp th\u1ecb ng\u1ee5 \u00fd l\u1ee3i \u00edch v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Tuy nhi\u00ean, nhi\u1ec1u tuy\u00ean b\u1ed1 thi\u1ebfu b\u1eb1ng ch\u1ee9ng, d\u1eabn \u0111\u1ebfn s\u1ef1 ho\u00e0i nghi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, ch\u1ec9 th\u1ecb n\u00e0y \u0111\u01b0a ra c\u00e1c ti\u00eau chu\u1ea9n nghi\u00eam ng\u1eb7t, y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p x\u00e1c minh \u0111\u1ed9c l\u1eadp v\u00e0 <a href=\"https:\/\/nuoa.io\/vi\/expert_series\/doanh-nghiep-truoc-ki-thi-kiem-ke-khi-nha-kinh\/\">b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc<\/a> v\u1eefng ch\u1eafc cho c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c doanh nghi\u1ec7p \u1edf Ch\u00e2u \u00c1 ph\u1ea3i <a href=\"https:\/\/nuoa.io\/vi\/?post_type=expert_series&amp;p=4641\">ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y<\/a> khi kinh doanh t\u1ea1i EU.  <\/p>\n\n<p>Th\u1ecfa thu\u1eadn t\u1ea1m th\u1eddi \u0111\u01b0a ra m\u1ed9t s\u1ed1 c\u1ea3i ti\u1ebfn quan tr\u1ecdng, bao g\u1ed3m ti\u00eau ch\u00ed v\u1ec1 nh\u00e3n b\u1ec1n v\u1eefng, c\u1ea3i thi\u1ec7n t\u00ednh minh b\u1ea1ch, c\u1ea5m c\u00e1c khi\u1ebfu n\u1ea1i kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00e0 l\u00e0m r\u00f5 tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd c\u1ee7a th\u01b0\u01a1ng nh\u00e2n. M\u1eb7c d\u00f9 nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 ti\u1ebfn b\u1ed9, nh\u01b0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ch\u1ec9 th\u1ecb n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n v\u00e0 tri\u1ec3n khai c\u1ee7a c\u00e1c qu\u1ed1c gia th\u00e0nh vi\u00ean, d\u1ef1 ki\u1ebfn v\u00e0o kho\u1ea3ng n\u0103m 2026. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Th\u1ecfa thu\u1eadn Xanh c\u1ee7a EU, <a href=\"https:\/\/nuoa.io\/policy_updates\/californias-groundbreaking-climate-discloser-law-sb-253-sb-261\/\">Lu\u1eadt C\u00f4ng b\u1ed1 Th\u00f4ng tin v\u1ec1 Kh\u00ed h\u1eadu c\u1ee7a California<\/a> c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u00e1ch nhi\u1ec7m doanh nghi\u1ec7p trong vi\u1ec7c gi\u1ea3m thi\u1ec3u bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.  <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Ph\u1ea1m vi v\u00e0 hi\u1ec7u l\u1ef1c<\/strong> <\/mark><\/h3>\n\n<p>Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u1ee7a EU, ngo\u1ea1i tr\u1eeb c\u00e1c doanh nghi\u1ec7p nh\u1ecf theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3. Ti\u00eau chu\u1ea9n n\u00e0y y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p nh\u1eafm t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng EU ph\u1ea3i tu\u00e2n th\u1ee7, nh\u1eb1m thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u v\u1ec1 c\u00e1c khi\u1ebfu n\u1ea1i v\u1ec1 m\u00f4i tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c c\u00f4ng ty Vi\u1ec7t Nam ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng EU, x\u00e1c minh c\u00e1c tuy\u00ean b\u1ed1 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro ph\u00e1p l\u00fd v\u00e0 danh ti\u1ebfng. <\/p>\n\n<p>Ch\u1ec9 th\u1ecb nh\u1eafm v\u00e0o vi\u1ec7c greenwashing b\u1eb1ng c\u00e1ch th\u1ef1c thi c\u00e1c ti\u00eau chu\u1ea9n x\u00e1c nh\u1eadn nghi\u00eam ng\u1eb7t cho c\u00e1c tuy\u00ean b\u1ed1 m\u00f4i tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc m\u1ea1nh m\u1ebd. C\u00e1c Qu\u1ed1c gia th\u00e0nh vi\u00ean gi\u00e1m s\u00e1t c\u00e1c quy tr\u00ecnh n\u00e0y, th\u00fac \u0111\u1ea9y s\u1ef1 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u00f4ng b\u1eb1ng v\u00e0 nh\u00e3n m\u00f4i tr\u01b0\u1eddng minh b\u1ea1ch. M\u1eb7c d\u00f9 ban \u0111\u1ea7u c\u00f3 nh\u1eefng lo ng\u1ea1i, \u1ee6y ban ch\u00e2u \u00c2u coi ch\u1ec9 th\u1ecb l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ea1nh tranh v\u00e0 l\u00f2ng tin trong c\u00e1c c\u00f4ng ty th\u1ef1c s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Th\u1eddi gian tri\u1ec3n khai <\/strong> <\/mark><\/h3>\n\n<p>Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh c\u00f3 hi\u1ec7u l\u1ef1c \u1edf EU sau 20 ng\u00e0y k\u1ec3 t\u1eeb khi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean Official Journal, v\u1edbi c\u00e1c Qu\u1ed1c gia th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 18 th\u00e1ng \u0111\u1ec3 ban h\u00e0nh ph\u00e1p lu\u1eadt t\u01b0\u01a1ng \u1ee9ng. Vi\u1ec7c th\u1ef1c thi d\u1ef1 ki\u1ebfn s\u1ebd di\u1ec5n ra sau 24 th\u00e1ng, nh\u1ea5n m\u1ea1nh v\u00e0o t\u00ednh c\u1ea5p b\u00e1ch c\u1ee7a vi\u1ec7c tu\u00e2n th\u1ee7. C\u00e1c m\u1ed1c quan tr\u1ecdng bao g\u1ed3m c\u1eadp nh\u1eadt d\u1ef1 ki\u1ebfn v\u00e0o n\u0103m 2023, v\u1edbi s\u1ef1 xem x\u00e9t v\u00e0 b\u1ecf phi\u1ebfu d\u1ef1 ki\u1ebfn v\u00e0o cu\u1ed1i n\u0103m 2023 v\u00e0 \u0111\u1ea7u n\u0103m 2024, t\u01b0\u01a1ng \u1ee9ng. Tuy nhi\u00ean, c\u00e1c khung th\u1eddi gian c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed9ng, \u0111\u00f2i h\u1ecfi vi\u1ec7c theo d\u00f5i li\u00ean t\u1ee5c th\u00f4ng qua c\u00e1c ngu\u1ed3n l\u1ef1c. <\/p>\n\n<p>Vi\u1ec7c gi\u00e1m s\u00e1t tri\u1ec3n khai thu\u1ed9c tr\u00e1ch nhi\u1ec7m c\u1ee7a \u1ee6y ban ch\u00e2u \u00c2u, ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c Qu\u1ed1c gia th\u00e0nh vi\u00ean trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c th\u1ee7 t\u1ee5c x\u00e1c nh\u1eadn v\u00e0 c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n. Ngo\u00e0i ra, \u1ee6y ban k\u1ebf ho\u1ea1ch ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c \u0111\u00e1nh gi\u00e1 sau n\u0103m n\u0103m k\u1ec3 t\u1eeb khi tri\u1ec3n khai, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau m\u00f4i tr\u01b0\u1eddng. S\u1ef1 gi\u00e1m s\u00e1t t\u1eadp trung n\u00e0y nh\u1ea5n m\u1ea1nh cam k\u1ebft c\u1ee7a EU trong vi\u1ec7c th\u1ed1ng nh\u1ea5t c\u00e1c ti\u00eau chu\u1ea9n m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o c\u00e1c tuy\u00ean b\u1ed1 xanh. <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>\u1ea2nh h\u01b0\u1edfng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u Ch\u00e2u \u00c1<\/strong> <\/mark><\/h3>\n\n<p>Ch\u1ec9 th\u1ecb n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n \u0111\u1eb7t ra c\u00e1c quy t\u1eafc cho c\u00e1c c\u00f4ng ty \u0111\u01b0a ra c\u00e1c tuy\u00ean b\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong Li\u00ean minh ch\u00e2u \u00c2u (EU). \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty Ch\u00e2u \u00c1 mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m t\u1ea1i EU, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n nghi\u00eam ng\u1eb7t n\u00e0y n\u1ebfu mu\u1ed1n \u0111\u01b0a ra b\u1ea5t k\u1ef3 tuy\u00ean b\u1ed1 m\u00f4i tr\u01b0\u1eddng n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. <\/p>\n\n<p>Th\u1ee9 nh\u1ea5t, h\u1ecd c\u1ea7n c\u00f3 b\u1eb1ng ch\u1ee9ng v\u1eefng ch\u1eafc \u0111\u1ec3 ch\u1ee9ng minh nh\u1eefng tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh, v\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 ch\u1ec9 \u0111\u01b0a ra c\u00e1c tuy\u00ean b\u1ed1 m\u01a1 h\u1ed3. H\u1ecd ph\u1ea3i hi\u1ec3u r\u00f5 \u0111i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 h\u1ecd s\u1ebd c\u1ea7n <a href=\"https:\/\/nuoa.io\/vi\/expert_series\/doanh-nghiep-truoc-ki-thi-kiem-ke-khi-nha-kinh\/\">gi\u1ea5y ch\u1ee9ng nh\u1eadn<\/a> \u0111\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3. C\u00e1c c\u00f4ng ty Ch\u00e2u \u00c1 c\u0169ng s\u1ebd ph\u1ea3i xem x\u00e9t to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn x\u1eed l\u00fd, \u0111\u1ec3 hi\u1ec3u r\u00f5 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a ch\u00fang. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn <a href=\"https:\/\/nuoa.io\/vi\/?post_type=expert_series&amp;p=4641\">vi\u1ec7c \u0111\u00e1nh gi\u00e1 nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng, kh\u00ed th\u1ea3i v\u00e0 ph\u00e1t sinh ch\u1ea5t th\u1ea3i.<\/a> <\/p>\n\n<p>M\u1eb7c d\u00f9 EU \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p cho c\u00e1c c\u00f4ng ty \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a h\u1ecd, nh\u01b0ng h\u1ecd kh\u00f4ng b\u1ecb \u00e9p bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. Tuy nhi\u00ean, b\u1ea5t k\u1ec3 h\u1ecd ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0o, h\u1ecd c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u01b0\u01a1ng ph\u00e1p \u0111\u00f3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a EU. Nh\u00ecn chung, c\u00e1c c\u00f4ng ty Ch\u00e2u \u00c1 xu\u1ea5t kh\u1ea9u v\u00e0o EU s\u1ebd ph\u1ea3i n\u00e2ng cao k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c hi\u1ec3u v\u00e0 truy\u1ec1n \u0111\u1ea1t t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u, ch\u1ee9ng ch\u1ec9 v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y. <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Th\u1ef1c thi v\u00e0 tu\u00e2n th\u1ee7<\/strong> <\/mark><\/h3>\n\n<p>Vi\u1ec7c th\u1ef1c thi Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh bao g\u1ed3m m\u1ed9t quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong \u0110i\u1ec1u 16, &#8220;X\u1eed l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 quy\u1ec1n truy c\u1ee9u c\u00f4ng l\u00fd.&#8221;. C\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 &#8220;quy\u1ec1n l\u1ee3i h\u1ee3p ph\u00e1p&#8221; c\u00f3 th\u1ec3 g\u1eedi c\u00e1c tuy\u00ean b\u1ed1 \u0111\u01b0\u1ee3c ch\u1ee9ng minh cho c\u00e1c c\u01a1 quan qu\u1ed1c gia \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh. C\u00e1c qu\u1ed1c gia th\u00e0nh vi\u00ean th\u00e0nh l\u1eadp c\u00e1c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 quy tr\u00ecnh x\u00e1c nh\u1eadn, y\u00eau c\u1ea7u d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c tuy\u00ean b\u1ed1 xanh. Quy tr\u00ecnh khi\u1ebfu n\u1ea1i bao g\u1ed3m vi\u1ec7c n\u1ed9p \u0111\u01a1n, \u0111\u00e1nh gi\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng s\u1eeda \u0111\u1ed5i n\u1ebfu kh\u00f4ng tu\u00e2n th\u1ee7, v\u1edbi c\u00e1c h\u00ecnh ph\u1ea1t ti\u1ec1m n\u0103ng bao g\u1ed3m ti\u1ec1n ph\u1ea1t l\u00ean \u0111\u1ebfn 4% doanh thu h\u00e0ng n\u0103m, t\u1ecbch thu doanh thu v\u00e0 lo\u1ea1i tr\u1eeb kh\u1ecfi vi\u1ec7c mua s\u1eafm c\u00f4ng c\u1ed9ng v\u00e0 t\u00e0i tr\u1ee3 trong kho\u1ea3ng th\u1eddi gian l\u00ean \u0111\u1ebfn 12 th\u00e1ng. <\/p>\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u1eb1ng c\u00e1ch h\u1ed7 tr\u1ee3 c\u00e1c &#8220;c\u01a1 quan \u0111\u1ea1t ti\u1ec3u chu\u1ea9n,&#8221; nh\u01b0 c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u00e1p l\u00fd cho c\u00e1c c\u00f4ng ty v\u1ec1 c\u00e1c tuy\u00ean b\u1ed1 xanh \u0111\u00e1ng ng\u1edd. M\u1eb7c d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng thi\u1ebfu quy\u1ec1n h\u00e0nh \u0111\u1ed9ng theo Ch\u1ec9 th\u1ecb, h\u1ecd \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb th\u00f4ng tin m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00f3 hi\u1ec3u bi\u1ebft. Ngo\u00e0i ra, ch\u1ec9 th\u1ecb th\u00fac \u0111\u1ea9y s\u1ef1 c\u00f4ng b\u1eb1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, gi\u1ea3m chi ph\u00ed cho c\u00e1c doanh nghi\u1ec7p v\u01b0\u1ee3t bi\u00ean v\u00e0 t\u0103ng t\u1ed1c chuy\u1ec3n \u0111\u1ed5i xanh, cu\u1ed1i c\u00f9ng n\u00e2ng cao b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 ph\u00fac l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Nh\u1eefng ch\u1ec9 tr\u00edch, c\u1eadp nh\u1eadt v\u00e0 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai<\/strong> <\/mark><\/h3>\n\n<p>Trong qu\u00e1 tr\u00ecnh t\u1ea1o ra Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh, c\u00e1c b\u00ean li\u00ean quan \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn th\u00f4ng qua c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f4ng c\u1ed9ng, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o. C\u00e1c hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p \u0111\u00e3 \u1ee7ng h\u1ed9 vi\u1ec7c ch\u1ee9ng nh\u1eadn \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1ch th\u00f4ng tin m\u00f4i tr\u01b0\u1eddng linh ho\u1ea1t, trong khi c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u1ec1 m\u00f4i tr\u01b0\u1eddng nh\u1ea5n m\u1ea1nh vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 nh\u01b0 c\u00e1c nh\u00e3n hi\u1ec7u m\u00f4i tr\u01b0\u1eddng lo\u1ea1i 1. C\u00e1c c\u01a1 quan c\u00f4ng c\u1ed9ng v\u00e0 c\u00f4ng d\u00e2n c\u0169ng \u1ee7ng h\u1ed9 vi\u1ec7c ch\u1ee9ng nh\u1eadn \u0111\u1ed9c l\u1eadp, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e3n hi\u1ec7u m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady nh\u01b0 Nh\u00e3n hi\u1ec7u M\u00f4i tr\u01b0\u1eddng c\u1ee7a EU. <\/p>\n\n<p>Nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u00edch \u0111\u00e3 n\u00eau l\u00ean m\u1ed1i lo ng\u1ea1i v\u1ec1 vi\u1ec7c th\u1ef1c thi ch\u1ec9 th\u1ecb, t\u1eadp trung h\u1ea1n h\u1eb9p v\u00e0o <a href=\"https:\/\/nuoa.io\/vi\/expert_series\/co2e-y-nghia-dinh-nghia-cach-tinh-va-vi-du-ve-cac-nganh-can-bao-cao-theo-cbam\/\">l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon<\/a> , nh\u1eefng l\u1ed7 h\u1ed5ng v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn v\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn kh\u00f4ng r\u00f5 r\u00e0ng do ho\u1ea1t \u0111\u1ed9ng v\u1eadn \u0111\u1ed9ng h\u00e0nh lang c\u1ee7a ng\u00e0nh. H\u1ecd l\u1eadp lu\u1eadn r\u1eb1ng, m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng m\u1ea1nh m\u1ebd, ch\u1ec9 th\u1ecb c\u00f3 th\u1ec3 kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c ki\u1ec1m ch\u1ebf c\u00e1c tuy\u00ean b\u1ed1 \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n bao g\u1ed3m c\u1ea5m c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 t\u00ednh trung h\u00f2a carbon, gi\u1edbi h\u1ea1n c\u00e1c tuy\u00ean b\u1ed1 trong t\u01b0\u01a1ng lai \u1edf m\u1ee9c c\u00f4ng ty, t\u0103ng c\u01b0\u1eddng ti\u00eau chu\u1ea9n cho c\u00e1c tuy\u00ean b\u1ed1 trong t\u01b0\u01a1ng lai, gi\u1edbi thi\u1ec7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t tr\u01b0\u1edbc, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a EU v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u. <\/p>\n\n<p>M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng ch\u1ec9 tr\u00edch, Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh m\u1edf ra c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 cho c\u00e1c doanh nghi\u1ec7p. N\u00f3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, <a href=\"https:\/\/nuoa.io\/vi\/expert_series\/doanh-nghiep-truoc-ki-thi-kiem-ke-khi-nha-kinh\/\">t\u0103ng \u0111\u1ed9 tin c\u1eady<\/a> , ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng t\u1ea9y xanh v\u00e0 t\u1ea1o ra s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng. Cu\u1ed1i c\u00f9ng, ch\u1ec9 th\u1ecb n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch khen th\u01b0\u1edfng nh\u1eefng n\u1ed7 l\u1ef1c th\u1ef1c s\u1ef1 h\u01b0\u1edbng t\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o <a href=\"https:\/\/nuoa.io\/vi\/expert_series\/doanh-nghiep-truoc-ki-thi-kiem-ke-khi-nha-kinh\/\">tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh \u0111\u1ed1i v\u1edbi c\u00e1c khi\u1ebfu n\u1ea1i v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/a> <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Ti\u1ec1m n\u0103ng cho vi\u1ec7c x\u00e1c nh\u1eadn c\u1ee7a b\u00ean th\u1ee9 ba d\u01b0\u1edbi ch\u1ec9 th\u1ecb<\/strong> <\/mark><\/h3>\n\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t b\u00ean x\u00e1c nh\u1eadn b\u00ean th\u1ee9 ba d\u01b0\u1edbi Ch\u1ec9 th\u1ecb v\u1ec1 Tuy\u00ean b\u1ed1 Xanh, m\u1ed9t c\u00f4ng ty ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n c\u1ee5 th\u1ec3 c\u1ee7a EU. C\u00e1c b\u00ean x\u00e1c nh\u1eadn ph\u1ea3i l\u00e0 c\u00e1c c\u01a1 quan \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c c\u00f4ng nh\u1eadn, \u0111\u1ed9c l\u1eadp kh\u1ecfi c\u00e1c doanh nghi\u1ec7p h\u1ecd x\u00e1c nh\u1eadn, ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u00e1nh gi\u00e1 c\u00e1c tuy\u00ean b\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ea5p c\u00e1c ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn. <\/p>\n\n<p>C\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft bao g\u1ed3m vi\u1ec7c nh\u1eadn ch\u1ee9ng nh\u1eadn, \u0111\u1ea3m b\u1ea3o chuy\u00ean m\u00f4n trong \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng, hi\u1ec3u r\u00f5 y\u00eau c\u1ea7u c\u1ee7a ch\u1ec9 th\u1ecb, tu\u00e2n th\u1ee7 c\u00e1c lu\u1eadt ph\u00e1p qu\u1ed1c gia, theo d\u00f5i c\u00e1c thay \u0111\u1ed5i, t\u00e0i li\u1ec7u quy tr\u00ecnh, chu\u1ea9n b\u1ecb cho vi\u1ec7c th\u1ef1c thi v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ec3 tu\u00e2n th\u1ee7 hi\u1ec7u qu\u1ea3. C\u00e1c b\u01b0\u1edbc n\u00e0y l\u00e0 quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec t\u00ednh ch\u00e2n th\u00e0nh c\u1ee7a c\u00e1c quy tr\u00ecnh x\u00e1c nh\u1eadn m\u00f4i tr\u01b0\u1eddng. M\u1ed7i b\u01b0\u1edbc \u0111\u1ec1u \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc c\u1ea9n th\u1eadn v\u00e0 th\u1ef1c thi t\u1ec9 m\u1ec9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u00ean x\u00e1c nh\u1eadn duy tr\u00ec t\u00ednh ch\u1ea5t ch\u00e2n th\u00e0nh, tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n quy \u0111\u1ecbnh v\u00e0 th\u00fac \u0111\u1ea9y t\u00ednh minh b\u1ea1ch tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>K\u1ebft lu\u1eadn<\/strong> <\/mark><\/h3>\n\n<p>Ch\u1ec9 th\u1ecb v\u1ec1 y\u00eau c\u1ea7u xanh c\u1ee7a EU \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y <a href=\"https:\/\/nuoa.io\/vi\/expert_series\/doanh-nghiep-truoc-ki-thi-kiem-ke-khi-nha-kinh\/\">tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh v\u1ec1 m\u00f4i tr\u01b0\u1eddng<\/a> tr\u00ean th\u1ecb tr\u01b0\u1eddng EU. V\u1edbi c\u00e1c ti\u00eau chu\u1ea9n x\u00e1c nh\u1eadn nghi\u00eam ng\u1eb7t v\u00e0 bi\u1ec7n ph\u00e1p minh b\u1ea1ch, n\u00f3 ch\u1ed1ng l\u1ea1i h\u00e0nh vi &#8220;t\u1ea9y xanh&#8221;, x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c n\u1ed7 l\u1ef1c b\u1ec1n v\u1eefng th\u1ef1c s\u1ef1 trong c\u00e1c doanh nghi\u1ec7p. \u1ea2nh h\u01b0\u1edfng c\u1ee7a n\u00f3 m\u1edf r\u1ed9ng \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao uy t\u00edn, t\u0103ng c\u01b0\u1eddng quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ti\u1ebfn b\u1ed9 trong vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, \u0111\u1eb7t m\u1ed9t ti\u1ec1n l\u1ec7 cho c\u00e1c s\u00e1ng ki\u1ebfn quy \u0111\u1ecbnh trong t\u01b0\u01a1ng lai nh\u1eb1m th\u00fac \u0111\u1ea9y t\u00ednh minh b\u1ea1ch v\u00e0 m\u1ed9t n\u1ec1n kinh t\u1ebf xanh h\u01a1n. <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h4 class=\"wp-block-heading\">T\u00e1c gi\u1ea3 ch\u00ednh<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-1024x1024.png\" alt=\"\" class=\"wp-image-2876 size-full\" srcset=\"https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-1024x1024.png 1024w, https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-300x300.png 300w, https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-150x150.png 150w, https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-768x768.png 768w, https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-1536x1536.png 1536w, https:\/\/nuoa.io\/wp-content\/uploads\/2024\/05\/1.-Hieu-Dinh-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>\u0110inh Trung Hi\u1ebfu<\/strong><\/mark><a previewlistener=\"true\" href=\"https:\/\/www.linkedin.com\/in\/dinhhieu\/\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a><br\/><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong><em>Nh\u00e0 s\u00e1ng l\u1eadp, T\u1ed5ng gi\u00e1m \u0111\u1ed1c<\/em><\/strong><br\/><strong>Email: hieu.dinh@nuoa.io<\/strong><\/mark><\/p>\n\n\n\n<p><em>\u00d4ng \u0110inh Trung Hi\u1ebfu l\u00e0 m\u1ed9t l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u1edbi kinh nghi\u1ec7m qu\u1ea3n tr\u1ecb trong nhi\u1ec1u ng\u00e0nh v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau. \u00d4ng \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m t\u01b0 v\u1ea5n ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n kinh t\u1ebf &#8211; x\u00e3 h\u1ed9i, \u0111\u1ea7u t\u01b0 v\u00e0o kinh t\u1ebf tu\u1ea7n ho\u00e0n v\u00e0 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng kh\u00ed h\u1eadu c\u1ee7a doanh nghi\u1ec7p. \u00d4ng Hi\u1ebfu t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u1ef9 Qu\u1ea3n tr\u1ecb Kinh doanh (MBA) t\u1ea1i INSEAD, tr\u01b0\u1eddng kinh doanh danh ti\u1ebfng v\u1ec1 kinh doanh b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. \u00d4ng c\u0169ng t\u1ed1t nghi\u1ec7p c\u1eed nh\u00e2n Kinh t\u1ebf h\u1ecdc v\u00e0 T\u00e0i ch\u00ednh v\u1edbi b\u1eb1ng Gi\u1ecfi t\u1ea1i \u0110\u1ea1i h\u1ecdc RMIT v\u1edbi h\u1ecdc b\u1ed5ng to\u00e0n ph\u1ea7n.<\/em><\/p>\n<\/div><\/div>\n<cite><strong>\u0110\u1ed3ng t\u00e1c gi\u1ea3:<\/strong><br> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Linh Tr\u1ea7n<\/strong><\/mark><br> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"><strong>Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh &#8211; Nuoa.io<\/strong><\/mark><br> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">Email: linh.tran@nuoa.io<\/mark><\/mark><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>M\u1edf \u0111\u1ea7u V\u00e0o th\u00e1ng 9 n\u0103m 2023, H\u1ed9i \u0111\u1ed3ng v\u00e0 Ngh\u1ecb vi\u1ec7n ch\u00e2u \u00c2u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn t\u1ea1m [&hellip;]<\/p>\n","protected":false},"featured_media":2771,"template":"","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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